←

untitled.land

This project was an online, interactive website exploring vulnerability and voyeurism in both art production and consumption. The website was designed to mimic a personal desktop with documents and icons that reacted accordingly. On the homepage there was an email icon, a shortcut to my personal website, a .txt file labeled ‘about’, a working clock, and a documents folder. The wallpaper was a self portrait with my eyes obstructed by a permanent marker.

When clicking through to ‘documents’, the engager found dozens and dozens of files splayed out across the page. The documents were all available to view as often and as randomly as one pleased. Behind all of the documents was another self-portrait - this time, revealing my eyes.

The documents were not individually selected but rather, the collection contained every single document that had been left untitled from any of my computers, hard-drives, cloud drives or desktops. Documents were constantly added throughout the year as I created and left more files untitled on my computer. The project gave an insight into my brain: are these documents unimportant? Are they a hint of something more valuable? Am I just a digital hoarder?

As an engager, the project suggested that you were peeping. They were real documents and the effect was not dissimilar to snooping through my actual computer. It also acted as an insight into my creative process, openly allowing anyone to see the thought or lack-there-of that went into any of my work (film, music etc.) as opposed to the clean and polished piece that eventually gets marketed on Instagram.

Online, we are constantly inundated with finished art and subconsciously pressed to feel left behind in an age of personal branding and social media. It’s consumer capitalism for the social ladder.

The hope is that this project helps to mend a small bit of that very problem and perhaps help me get a little more organized.

untitled.land was online from March 1, 2023 to March 1, 2024.